by InfoSol Consulting Team | Nov 3, 2025 | Digital PR
Content marketing has gained significant relevance in recent years due to the multiple benefits it offers brands: it improves visibility, attracts new clients, strengthens relationships with existing ones, and helps build reputation. This evolution reflects today’s...
by InformaBTL | Feb 14, 2025 | Digital Marketing
Every time you log into Netflix, the choices of series and movies that are available in the catalog, as well as the thumbnails and where each one is positioned, are not a matter of chance. It is an experience created exclusively for you, where the streaming giant has...
by InfoSol Consulting Team | Feb 5, 2025 | Public Relations
Optimized Public Relations (OPR) have evolved from being solely a reputational tool to becoming a key component of a Unified Media Ecosystem and a powerful complement to content marketing and inbound strategies. When integrated with non-intrusive digital tactics—such...
by InfoSol Consulting Team | Ene 13, 2025 | Digital PR
In the past, public relations (PR) focused on building and maintaining relationships with journalists and traditional media through press conferences, releases, and in-person events. With the digital revolution, however, the way brands communicate, build reputation,...
by Hector M. Meza | Ene 13, 2025 | Public Relations
Strategic alliances today provide significant value for brands by substantially boosting sales growth and strengthening the brand’s market position. However, understanding how to identify, secure, and maintain these relationships can undoubtedly become a...
